Barbra Dey, OD, COE

I offer peace of mind, as your trusted ally to help you build a thriving Eyecare business

Drawing on over three decades of expertise in Eyecare, Barbra possesses an unparalleled understanding of Eyecare operations.

As Featured In

Optical Consulting

Maximizing the Benefits of the OD/ MD Practice Model

Off-Site Administration

Myopia Control

Financial Consulting

“My objective is to exponentially increase your revenue through listening and collaborating with you and your team, and together coming up with strategies that align with your practice culture. I bring honesty integrity and a passion to truly help you improve your day to day quality of life with a total commitment that you will be working smarter not harder to achieve your financial goals.”

What Clients Are Saying

"Our bustling ophthalmology practice, housing eight doctors across two locations, faced challenges with the outsourced management of our optical services. After careful contemplation, we decided to bring it back in house. Fortunately, we discovered Barbra through a colleague, and she proved instrumental in guiding us through this process. Barbra conducted an on-site assessment, closely observing our team dynamics and processes. Subsequently, she crafted a meticulous step-by-step plan for the seamless transition to in-house operations. Her expertise extended to negotiating favorable terms with vendors and labs, coordinating training with the optical POS team, and ensuring our in-house optical manager stayed on track for the impending re-opening. This transformative process instilled confidence in our entire team, facilitating a smooth transition and addressing any challenges or questions promptly under Barbra's expert guidance. The overhaul encompassed new systems, processes, and even revised bonus structures, resulting in enhanced profitability and increased satisfaction among both employees and patients. We are thoroughly pleased with Barbra's services and wholeheartedly recommend her for any optical operations project. Her contribution has been invaluable to the success of our practice."

Hugh Glatts, CEO, Mittleman Eye

"We began working with Barbra in order to help us improve our optical business. After struggling for years to take our optical business to the next level, we decided to outsource the running of optical to a management company. Unfortunately, that wasn’t the right fit for us, but we really needed help bringing the management back in house. Barbra did a great job developing a step by step plan for the transition, but then also kept us on track with reasonable deadlines and offering her expertise at every step of the way i.e. optical software systems, an incentive program that aligned with our goals for the patient experience, lens products, and frame line choices. Since the transition, our optical profit dramatically increased, our opticians are more engaged, and our patient experience is exceptional. She is a delight to work with and her high-energy passion for improving our optical business is amazing. I would not hesitate to recommend her to any practice looking to streamline their operations, grow net profit and improve their optical business."

Lisa Linquist, CEO, Milwaukee Eye Care

"All I can say about Barbara is that she is amazing. Amazing in her dedication to always do her best - whether it be training staff to do a new part of their job, keeping the clients pleased with their services, or assisting the doctors to meet their individual needs. Amazing in her professional abilities – by expanding her own skills, learning new software, and implementing processes to improve productivity and collections. Amazing in her concern to have a valuable outcome – timely, proactive, and fully addressed. She is a pleasure to work with and a treasure to know."

Julia A. Proudlove, Partner, Hersman Searles Almond