Ms. Dey began her eyecare career with a degree in optometry from Technological University Dublin. After practicing in Ireland, England and Australia, she moved to the United States and passed her Optometry boards (NBEO). At this juncture in her career, she shifted from being a practicing Optometrist to focusing on management.
For many years Ms. Dey served as the Clinic Manager and the Director of Technical Training for Northwest Eye Surgeon’s multiple locations. During this time, she also served on the Advisory Board of the Ophthalmology Technician certification program at Renton Technical College and was a guest lecturer there and for Optometry and Ophthalmology conferences across the state of Washington.
Her more recent experience was as the CEO for Roosevelt Vision, where she focused on growing the clinical and retail side of this successful optometry business for almost 11 years. As the world shifted due to COVID, Ms. Dey decided that with her years of expertise in the industry, it was the perfect time to start her own ophthalmic consulting business, and Dey Ophthalmic Consulting was born.
Since the end of 2021, she has been working with eyecare practices across the US helping them streamline and simplify their optical operations focusing on leadership and employee engagement, career pathing and coaching, enhancing utilization of optical software systems to promote efficiencies across the business, implementing optimal purchasing and pricing strategies, and vetting in-network vision plans.
Her secret to success is to keep each practice’s vision, mission, and values at the core of her work. This combination is resulting in significant optical net revenue growth, happier and motivated employees, and more collaborative relationships between the optical and other divisions of the eyecare business

Read My Articles:
Effective staff training is a vital part of creating a profitable practice. As a CEO for 11 years, and now the leader of my own consultancy, I have seen up close the difference training can make to patient care and the level of profitability a practice can attain. Here are three key staff trainings that changed the trajectory of my former practice. Read full article in Review of Optometric Business
About 41.6 percent of Americans are nearsighted, up from 25 percent in 1971, according to the National Eye Institute. Projections suggest that almost 50 percent of the world will be myopic by 2050. Read full article in Review of Optometric Business
Whether you are considering dropping or adding a
vision plan to your practice, it is worth doing your
due diligence first. Read full article in Administrative Eyecare Magazine

Barbra with Robert Herjavec, Shark Tank investor, at a Alcon Total event.
I simplify and enhance your business operations keeping your practice culture at the core of our work together, achieving an improved work-life balance for you and your team, while growing net revenue exponentially.
I've been featured in…



